Logo Guide

Our Identity

The logo visually references the historic and widely recognized architectural detail of the Rodda buildings on campus.

It was designed to echo the architectural design of these and many other buildings on campus, which have become iconic hallmarks of the college. The logo symbolizes the foundation and gateway to higher education that SCC offers students in the region and beyond. It has a traditional feel and exemplifies excellence—SCC’s tradition of excellence.

Download Primary Logo Set (5MB)

Variations

Arrangement

SCC "Primary" Logo

SCC "Side-By-Side" Logo

SCC "Stacked" Logo

SCC Emblem Logo

Color Variations

Each of the four logo versions is available in four different color choices (white version not shown here).

Full color

Black

Red

 

Los Rios and SCC Logos: Side-by-Side Lockups

Sacramento City College is a proud partner of the Los Rios Community College District. Logo lockups are available in two orientations to ensure wide implementation in a variety of end uses and dimensions.

Download Los Rios + SCC Logo Package (ZIP) (2.8MB)

Option A - Stacked District Logo

Option B - Horizontal District Logo

Department and Specialty Lockups

Department names and specialty logos have been prepared as SCC logo lockups for individual departments. Using these versions will provide consistency across all college departments. If you need a lockup logo, please submit a Marketing and Website Support Request Form and we will provide it as soon as possible.

Example of a department logo lockup.

Logo Usage Guidelines

Structure

Our Logo is made up of two distinct elements: the Symbol and the Wordmark. Each iteration of the logo is a carefully balanced combination of the two elements. The various iterations are mostly interchangeable and can be used in a variety of ways, but should never be altered or changed. Never change the positioning, sizing, or spacing.

SCC stacked logo symbol and wordmark

SCC primary logo symbol and wordmark

Clearspace

An Exclusion Zone (the minimum unobstructed area around the logo) has been developed to make sure that the logo is sufficiently prominent. The Exclusion Zone for the Primary logo is equal to the capital O of the Wordmark. The Zone for the three other logos is equal to the height of the capital C in “City” or “SCC.”

SCC stacked logo exclusion zone

SCC primary logo exclusion zone

Color/Reverse

All versions of our logo may be reproduced on white or light grey backgrounds in either the color, black, or red versions (See page 14 for full explanation of the brand color scheme). They may be reproduced in white on a black, SCC Cardinal Red or other appropriate dark background. Over SCC Gold or other appropriate light colored backgrounds, the logo must only be printed in black. The color version of the logo cannot be printed on black or dark-colored backgrounds.

SCC side-by-side Logo black on gold

SCC stacked Logo white on red

SCC stacked Logo white on black

SCC Primary Logo full color

SCC side-by-side Logo black on gray

Supporting Legacy Logos

Official SCC Seal

The Official SCC Seal is only to be used as a secondary mark to reinforce the official brand on core materials (e.g. catalog, diplomas). There should be no other supporting logo marks used on the core set of materials. The seal should not be used as a replacement for the logo. The seal should not be used for marketing purposes (e.g. event flyers, brochures).

The SCC seal can be used in black, embossed or watermarked. Permission to use the seal may be obtained by making a request to the college Public Information Office.

Official SCC Seal

Sketch SCC

The Sketch SCC typographic mark will continue to be available for selected uses. It will not be used on official college publications. However, it may be used on department, service, or program-specific print materials as desired. The typographic mark should not be used in conjunction with any other college mark.

The typographic mark may be used in black, SCC Cardinal Red (Pantone 202), and white (for dark color backgrounds).

Note

The Sketch SCC Mark has been updated to reflect the new SCC Brand typography. The “Sacramento City College” is now in Futura Medium. Do not use the older version of the mark with the Optima font.

Sketch SCC

Logo Misuse

The logo must be used with consistency in order to keep brand continuity and visual impact. Here are some examples of how not to use the logo.

The old Sketch SCC Typographic Mark using Optima font for the college name should not be used. Use the updated version (see above).

Do not rearrange the positioning or sizing of the Symbol and WordMark.

The Official Seal can not be reproduced in any color other than black, nor can it be reversed (white on a solid background).

No logos or marks should be reproduced in any colors other than Black, White, or SCC Burgundy.

Do not use the Symbol or the WordMark by themselves.

They should only be used together in the approved combinations.

Do not recreate the Logo in a different font or type style.

Do not stretch, squash or distort any of the logos in any way.