Web Content Style Guide
This style guide helps us write clear and consistent content across Los Rios websites. Please use it as a reference when you're writing for the web.
This guide is not traditional in format or content. Writing for the web is different than writing for books, manuals, lectures, or correspondence. We break a number of grammar rules for clarity, practicality, or preference.
Goals of Web Writing
Write content that quickly gives people the information they are looking for.
Voice and Tone in Web Content
Learn the difference between voice and tone, and how they shape our content.
Writing Web Content for Your Audience
Your content will be most effective if you understand who you’re writing for.
Grammar and Mechanics in Web Writing
Following certain grammatical rules keeps our writing clear, consistent, and accessible.
Photos and Images for Web
Photos and images should be relevant, high quality, and follow legal guidelines.
Writing Web Content for Accessibility
Accessibility affects the way you organize content and guide readers through a page.
Accessibility and PDF Files
Adobe's PDF file format typically poses problems for accessibility or viewing on a mobile device.
Approved Word List for Web Content
Learn how we write tricky words, and which words to avoid.