Skip to Content

Online users don’t read.

They scan text, looking for keywords, sentences, and paragraphs that are meaningful to them. Learn how to write text that’s scannable, allowing your users to understand and retain your message better.

Effective writing for the web requires special techniques based on research.

  • Use the inverted pyramid.
  • Write simply.
  • Limit yourself to one idea per paragraph.
  • Break texts into lists.
  • Use headings and subheadings.
  • Highlight keywords.

Watch the following 12:39 video for all the details. It will show you how to improve user experience by making your text easy to scan and read.

PDF download Writing for the Web Slide Deck (PDF)