Step 3: Event Publicity/Printed Materials
Plan your event promotion in digital and printed formats.
- Determine how you want to market the event (ex. flyers, email, social media posts).
- Request event promo (website calendars, student and employee e-newsletters, and social media):
- Complete the Marketing & Website Support Request Form
- Please complete the form at least two weeks prior to the event to allow enough time for promotion. Earlier is always better! For questions, contact the Public Information Office, pio@scc.losrios.edu.
- Create printed/digital materials. Graphic Design Services can also be requested when completing the Marketing & Website Support Request Form. Please allow at least two full weeks for project design and completion, not including printing time. Earlier is always better!
- Social media, newsletter, and web graphics
- Save the date
- Flyers/Posters
- Invitations (RSVP needed?)
- Programs
- Name badges
- Reserved signs
- Panelist tent cards
- Directional signs
- Handouts
- Have materials printed:
- Complete Graphic Impressions Job Request Form.
- Please allow one week for completion. Earlier is always better!
- For questions, contact Graphic Impressions, reprographics@scc.losrios.edu, (916) 558-2168.
- Advertise event:
- Put up flyers and posters on the main campus and centers. Make sure to get approval to post on the boards from either the Public Information Office, Student Leadership, or the Department. Who to request approval from should be noted on each board/posting location.
- Post only on designated posting boards. Do not post on windows, doors, or walls.
- If you submitted the Marketing & Website Support Request Form earlier in this checklist, the Public Information Office will handle promotion via the websites, student and employee newsletters, and social media, as appropriate. For questions, contact PIO, pio@scc.losrios.edu.
- Determine who will be photographer for the event (Note: We do not have an in-house photographer. Professional photography will have to be paid for by the requesting department/area.)
- If photos will be shared on social media or in other materials, please post signage at event entrances notifying participants that photos are being taken. Download the Crowd Release form and print to post at entrance points.
- If you plan to photograph a particular person, small group, or speakers, it is best to have them complete the Photo and Video Release Form. They can complete this online or you can download and print a hard copy.